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Cost allocation

Virtual Tagsnew

  • Works with
  • GCP
  • AWS
  • Azure

Every cost, owned

Give every cost on GCP, AWS, and Azure a team, environment, or owner. Pulse starts from the tags you already have, simple rules fill the gaps, and nothing is written back to your cloud.

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  • One value per cost
    Every line gets exactly one value per tag. Nothing is counted twice.
  • Starts from your tags
    Reads the cloud labels and tags you already have, resource first, then project.
  • Rules fill the gaps
    Match on project, service, resource name, or another tag. First match wins.
  • No retagging
    Nothing is written to your cloud. Edit a rule and past months re-sort.

Walkthrough

Inside Virtual Tags.

Cost by value with the unassigned share in view, spelling fixes, first-match rules, budgets per value, and reviewed AI suggestions.

Platform owns 41% of this month's spend
Team · $48,200 month to date
  • Platform$19,76041%
  • Data$12,05025%
  • Growth$8,19017%
  • Finance$6,27013%
  • unassigned$1,9304%
96% of spend has a team
Three spellings, one Finance
Reads team, owner and squad from your cloud tags
teamownersquad
finFINANCEfinance-team
Finance
Nothing is written back to your cloud
Two rules tag $3,140 nobody labelled
If no cloud tag has a value, the first matching rule wins
1Project starts with data-Data$2,210
2Service is Cloud RunGrowth$930
Otherwiseunassigned$1,930
Edit a rule and past months re-sort too
Data is at 86% of its $14,000 budget
Monthly budget on one tag value, across every project
$12,050
$1,950 left this month
Alert emailed at 80%
Two untagged resources, two suggested teams
AI reads names, projects and neighbouring tags
etl-runner-7 · Compute Engine
Same project as 14 resources tagged Data
DataUse
checkout-api · Cloud Run
Name matches growth-checkout-web
GrowthUse
Filter BillPulse by team
Combine virtual tags with cloud labels
Team: Dataenv: prod

Why this exists

“Half our bill says 'untagged'. The other half says 'fin', 'Finance' and 'finance-team'.”

Every FinOps lead at the first chargeback meeting

/01
Use what you have

Your tags, cleaned up.

Pulse reads the tag keys your teams already use and folds stray spellings into one value.

/02
If not, then

Simple rules for the spend nobody tagged.

Match on project, service, or resource name. The first match wins, and an Otherwise value catches the rest.

/03
Own the number

Budgets and filters per value.

Set a monthly budget on any value, get an email as it climbs, and filter BillPulse by your tags.

Pairs with

Virtual Tags doesn't work alone.

Cost intelligence
BillPulse
Daily averages, monthly forecast, and gross-vs-net for GCP, AWS, and Azure, down to the service.
Real-time signals
Alerts
Cost spikes, executive summaries, and threshold breaches, six hours ahead of GCP native.
Live walkthrough

See Pulse in action,
today!

We walk you through every Pulse module (BillPulse, AIPulse, Ollie, Alerts, Killswitch) on a representative cloud and AI environment loaded with realistic data, together with one of our cloud experts. About 30 minutes.

No spam, no drip campaign. One reply within a business day.
Or explore all the modules

What you'll see in the demo

  • 01Daily cost intelligence for GCP, AWS, and Azure, with OpenAI and Claude API spend by model and workspace alongside.
  • 02Spike and budget alerts, the month-end forecast, and the Killswitch hard cap that stops a runaway bill.
  • 03Ollie answering plain-English questions about a realistic multi-cloud environment, with sources.
hello@zenta.ai~24h reply
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